BMW MUSEUM

The BMW Museum in Munich celebrates over a century of innovation, showcasing BMW’s journey in this bowl-shaped arena, a homage to its engineering roots. Among the highlights is “The House of the Company” exhibit, where you can explore the brand’s transformation across eras, with displays covering everything from the early days of aviation to the creation of high-performance vehicles. The exhibit also shows the craftsmanship of creating lightweight vehicles with high-performing engines that have defined BMW’s reputation worldwide. The BMW Art Cars offer a unique flair to the museum with a rotating exhibit featuring BMW models turned into vibrant art pieces by celebrated artists like Andy Warhol. For motorsport fans, the museum also showcases BMW’s legacy in racing, including classic models and some of the brand’s most successful Formula 1 race cars. How the legend shifts gears Hands-on exhibits allow visitors to get involved, like the aerodynamics demonstration where you can test how BMW’s sleek designs minimize drag with advancements in hydrogen technology and e-mobility. Another must-see is the BMW Motorrad display, which showcases the 100-year-old history and impact of BMW motorcycles worldwide. For those interested in design, the museum’s Concept Cars exhibit brings out futuristic prototypes that hint at BMW’s vision for the future. Plus, an interactive advertising display allows visitors to explore how BMW’s branding has changed over the decades, reflecting shifts in design trends and sustainability goals.