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Home/Mexico/Jalisco/Guadalajara/Jose Cuervo Distillery (Fábrica La Rojeña)

Visit Fábrica La Rojeña: Authentic Tequila Tours

Step into the heart of Tequila at the historic Jose Cuervo Distillery (Fábrica La Rojeña). Embark on an immersive distillery tour to witness the authentic craftsmanship behind the world's most iconic tequila. From guided tours of colonial architecture to premium tequila tasting experiences, this cultural landmark offers a deep dive into Mexican heritage. Whether you are exploring the traditional production process or enjoying world-class food and drinks, a visit to Fábrica La Rojeña is a must-do attraction for every traveler seeking an authentic agave adventure in Tequila.

4.94/5 avg ratingTours from $2288+ traveler reviewsGuided distillery tours

At a glance

Rating

Rating

4.94★ average

Based on 88 pooled reviews with ~100% positive sentiment

Tour Price

Tour Price

$31–$104 typical

Median price is $57, with a full range of $22–$162

Tour Length

Tour Length

4.2 hours median

Typical duration ranges from 1.1 to 7.7 hours

Booking Tip

Booking Tip

Likely to sell out

50% of tour options are flagged as high demand

Tour Type

Tour Type

Distillery & Cultural

Focuses on distillery tours and cultural themes

Languages

Languages

English and Spanish

Available for guided tour formats

6 Products

From Guadalajara: Town of Tequila & Jose Cuervo Factory Tour

From Guadalajara: Town of Tequila & Jose Cuervo Factory Tour

9 hrsEco-Friendly
4.84 (51 reviews)
GetYourGuide
$164
Book now
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From Guadalajara: Town of Tequila & Jose Cuervo Factory Tour
Summary

Discover the essence of tequila on an unforgettable journey. Walk through agave fields, explore the José Cuervo distillery, and immerse yourself in the history and flavor of Tequila on a must-do tour.

Guadalajara: Tequila Day Trip with Jose Cuervo Option

Guadalajara: Tequila Day Trip with Jose Cuervo Option

8 hrs
4.78 (86 reviews)
GetYourGuide
$80
Book now
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Guadalajara: Tequila Day Trip with Jose Cuervo Option
Summary

Explore Mexico’s renowned tequila-producing region and enjoy a tequila tasting. Choose from visiting one of the traditional distilleries, or discovering the famous Jose Cuervo Distillery.

Tequila and Cantaritos Tour from Guadalajara

Tequila and Cantaritos Tour from Guadalajara

8 hrs
3.89 (5 reviews)
GetYourGuide
$106
Book now
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Tequila and Cantaritos Tour from Guadalajara
Summary

Full-day tour from Guadalajara to the town of Tequila. Includes guided visit to La Rojeña, the legendary José Cuervo distillery, agave fields, Tequila Downtown, the giant swing & Cantaritos el Güero.

Private One Day Adventure Tour in Tequila and José Cuervo Tequila

Private One Day Adventure Tour in Tequila and José Cuervo Tequila

7 hrsPrivate tourEco-Friendly
5 (4 reviews)
100%
0%
experienciaamabilidadmuy completo
Viator
$176
Book now
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Private One Day Adventure Tour in Tequila and José Cuervo Tequila
Summary

Visit Tequila, the beautiful town in the state of Jalisco, walk its streets and try the food in the municipal market. On this tour you will get to know José Cuervo's La Rojeña Factory, where you will see the tequila production process, in addition to the tequila testing that is included with the tou...

Exclusions
  • souvenirs
Itinerary
  • Fabrica La Rojena
  • Tequila
Good to know
  • Infants are required to sit on an adult’s lap, Not recommended for travelers with spinal injuries, Not recommended for travelers with poor cardiovascular health, Not recommended for pregnant travelers, Public transportation options are available nearby, Suitable for all physical fitness levels, Alcoholic beverages are served to those over 18 years of age.
Cancellation Policy

All sales are final. No refund is available for cancellations.

Classical Experience

Classical Experience

1 hrLikely to sell out
5 (1 reviews)
Viator
$20
Book now
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Classical Experience
Summary

Immerse yourself in the rich heritage of tequila at Fábrica La Rojeña, the oldest distillery in America. This immersive tour reveals the legacy, traditions and art behind José Cuervo’s iconic tequilas. Enjoy a classic tour that explores the distillation process, and enrich your experience with a tas...

Itinerary
  • Fabrica La Rojena
Good to know
  • Wheelchair accessible, Infants and small children can ride in a pram or stroller, Public transportation options are available nearby, Infants are required to sit on an adult’s lap, Specialized infant seats are available, Transportation options are wheelchair accessible, All areas and surfaces are wheelchair accessible, Suitable for all physical fitness levels, There is wheelchair loan for clients.
Cancellation Policy

All sales are final. No refund is available for cancellations.

Experience Jose Cuervo

Experience Jose Cuervo

1.5 hrsLikely to sell out
5 (1 reviews)
Viator
$34
Book now
View Details
Experience Jose Cuervo
Summary

Discover more than just a distillery; immerse yourself in a taste that displays the qualities of our flagship tequilas: silver, rested and, the exclusive, aged. If you are an experienced tequila player or curious to recognize every feature of our tequilas, this trip is for you.

Itinerary
  • Fabrica La Rojena
Good to know
  • Wheelchair accessible, Infants and small children can ride in a pram or stroller, Public transportation options are available nearby, Transportation options are wheelchair accessible, All areas and surfaces are wheelchair accessible, Suitable for all physical fitness levels
Cancellation Policy

All sales are final. No refund is available for cancellations.

Pairs well with

Landmarks travelers visit on the same route as Jose Cuervo Distillery (Fábrica La Rojeña).

Casa Herradura Tequila Distillery
Learn more

Casa Herradura Tequila Distillery

250 m away • from $120

Tequila
Learn more

Tequila

1.1 km away • from $1.1

Amatitan
Learn more

Amatitan

13 km away • from $35

Guachimontones
Learn more

Guachimontones

21 km away • from $1.1

Frequently Asked Questions

Get answers to the most common questions travelers ask before visiting.

Prices vary depending on the depth of the experience. Across the booking platforms we check, most tours fall within a range of $74–$217, though you may find options ranging from as low as $33 to as high as $281.

The distillery is exceptionally well-regarded, holding an average rating of 4.78★ based on 167 pooled reviews. Travelers frequently describe the visits as a maravilloso and fun experience, often highlighting the amabilidad (kindness) of the staff and how muy completo (very complete) the tours feel.

There is a variety of ways to experience the site. Of the 19 total listings we compare, the most common format is a standard group tour, but a handful of options (16%) are specifically listed as private tours.

While most tours focus on the traditional tequila experience, we found some specialized tags among the listings:

  • A handful of options are tagged as eco-friendly.
  • Only a few are specifically tagged as family-friendly.

Yes, most popular distilleries require reservations. Booking ahead ensures you secure a spot for tastings and guided walks.

The town center is very walkable. For visits to outlying agave fields, consider renting a car or using local taxis.

Amatitan12.7kmGuachimontones21.2kmBasilica of Our Lady of Zapopan (Basílica de Nuestra Señora de Zapopan)50.2kmUniversity of Guadalajara Museum of the Arts (MUSA)55.4kmTemplo Expiatorio del Santísimo Sacramento55.5kmGuadalajara Historic Center (Centro Histórico)55.6kmRotonda de los Jaliscienses Ilustres56.4kmGuadalajara Cathedral56.5kmPlaza de Armas56.5kmGovernor's Palace (Palacio de Gobierno)56.6km
Guadalajara Walking TourTequila Distillery TourGuadalajara Airport TransferTlaquepaque TourGuadalajara Food TourChapala Lake & Ajijic TourGuachimontones TourGuadalajara Bike TourGuadalajara & Tlaquepaque TourGuadalajara Tequila Tour