HEINEKEN EXPERIENCE

It’s time to ‘Open Your World’ with the ultimate Heineken® Experience. Learn the secrets about the world-famous Pilsner brew which made it one of the three largest beer producers in the world. Walk into the brewery which closed in 1988 to cater to its fans and be a part of the Heineken® club. A modern museum, the brewery still houses old photographs, decorations, and brass beer tanks, and more! This 90-minute self-guided tour will give you everything you need to know about the historic brewing process behind Heineken®’s world-famous premium lagers. An unforgettable Amsterdam Canal cruise Cruise on the world-famous Amsterdam Canals, a UNESCO World Heritage Site, and take in up to 1550 monumental buildings and edifices on the banks of the canal. The scenic views on the waterfront are a sight to behold as you travel through time on the cruise which covers the best of Amsterdam - from the 17th-century Golden Age to the modern era of Amsterdam. The onboard commentary in 21 languages offers insights into the city's rich past, culture, and heritage as you cruise down the canals. If you have opted for a ticket that includes a snack box, you can claim it at the ticketing office before boarding.

Score a winning combination with this experience that unlocks the secrets behind Amsterdam's two biggest passions: football and Heineken® beer. Heineken® Experience Unwind and dive into the world of Heineken® at the historic brewery, now the Heineken® Experience. Intrigued by the iconic green star? Learn the fascinating story behind its color change from red to green in 1873, reflecting the brand's signature colors. Unravel the brewing process with a live presentation and a multilingual audio guide. Cap off your Heineken® experience by putting your newfound knowledge to the test, learning how to pour and savor a chilled beer perfectly. And of course, what better way to end your exploration than with two complimentary beers included in your ticket? Johan Cruijff ArenA Classic Tour Immerse yourself in the electric atmosphere of Dutch football at the Johan Cruijff ArenA, home to the iconic Ajax football club. Walk in the footsteps of legends like Johan Cruijff, Edwin van der Sar, and Wesley Sneijder as you explore the Ajax dressing room, the hallowed players' tunnel, and the pitch where countless matches occurred. Don't miss the chance to stand where legends have been crowned champions and see the Ajax Gallery of Fame, which proudly displays the club's illustrious collection of UEFA Champions League trophies.

Step into the Heineken® Experience in Amsterdam, where the iconic brand's oldest brewery stands. Although the brewery stopped operations in 1988 due to rapid expansion, the lingering scent of hops and barley still fills its halls. A live English presentation traces Heineken's journey from a local favorite to a global powerhouse. Dive into the brewing process with an audio guide available in 6 languages. Discover the story behind Heineken's iconic star emblem and master the art of enjoying this beer. After the tour, refresh with 2 chilled Heineken beers. That's not all, Max Verstappen's RB14 car is going to be on display at the Heineken experience, so don't miss out on this rare opportunity and go admire the beauty! Make the most of Amsterdam with optional upgrades Now that you're all refreshed after tasting the two delicious beers at the Heineken® Experience, why not upgrade your tickets to explore more of what Amsterdam has to offer? You can opt-in to access the terrace at the Heineken® Experience, which offers some of the most unbelievable views of the city. Or you can choose to go on a relaxing 1-hour canal cruise. Alternatively, upgrade and get entry to any two extra attractions in the city.

Trams, buses, and ferries rides? Check. A legendary Heineken® experience? Double check. This combo lets you explore every inch of Amsterdam while keeping euros in your pocket. From smooth city commutes to smooth beer tastings, it’s the ultimate deal for savvy travelers. GVB Public Transport Pass Why choose the GVB public transport pass  Unlimited rides, lighter wallets, and zero hassle – this public transport pass is your key to exploring Amsterdam with ease. The pass covers you for 1 to 7 days of seamless travel across trams, buses, ferries, and metros. Think of it as your golden ticket to Amsterdam, Amstelveen, Schiphol, and even those hidden gems in Diemen and Weesp. Pick the perfect pass duration to match your pace – whether you're darting between museums or soaking up canal-side charm. Need more time to wander off the beaten path? Opt for a longer pass and keep the adventure rolling without a hiccup.  Seamless activation This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your Apple Wallet on your mobile phone for a convenient, digital travel companion. Validity Before activation: Valid for 60 days from the date of purchase. After activation: Your pass is activated at the first check-in. Changing between lines is permitted. Heineken® Let’s be real, who wouldn’t want to stroll through a brewery that’s as iconic as Amsterdam itself? Step into the iconic Heineken®, where beer meets brilliance and explore the original brewery with a live English presentation or dive deep with an audio guide in six languages. Sip on two perfectly chilled Heineken beers, brewed with history, hops, and a whole lot of heart.

Discover the cooler side of Amsterdam with this exclusive combo deal, offering skip-the-line access to the Xtracold Icebar and entry to the iconic Heineken® Experience. Experience two of the city's most unique attractions while also pocketing some savings! Xtracold Icebar Enjoy a frosty retreat at the Xtracold Icebar, an offbeat Amsterdam attraction. With skip-the-line tickets, avoid long queues and dive straight into this icy paradise. Right from furniture to glasses, everything is made of ice. Brave temperatures of -10 degrees Celsius (don't worry, thermal gear will heat you up) as you socialize and sip on your three complimentary drinks – one from the front bar and two from the actual Icebar. Don't forget to capture these chill moments for your Instagram gallery! Heineken® Experience Transition from the cold to the warm and inviting ambiance of the Heineken® Experience. Housed in the brand's oldest brewery, this interactive tour immerses you in Heineken's rich history. With live English presentations and multilingual audio guides, discover the brewing process, the story behind Heineken's iconic star emblem, and much more. Round off your tour with a taste of two finely brewed Heineken beers.

Go on a self-guided tour around the Heineken® Experience, a heritage building that started it all for the brand. The interactive, world-class museum will give you a peek into the family who created the brand, the transformation of its logo over the decades, and its special brewing process. Their helpful beer experts will help you learn more about what goes into making your favorite draft beer. At the end of your tour, treat yourself to a couple of glasses of beer or a soft drink made at the oldest Heineken® brewery while enjoying a chat with the crew! A relaxing canal cruise Make your way to the boarding point for the famous canal cruise in Amsterdam, the city of canals. You'll get a chance to admire the beauty of the UNESCO World Heritage site as you listen to an audio guide. Get to know the stories behind the unique buildings and cobblestone streets, as well as landmarks like Anne Frank House and the Skinny Bridge, as you sail along the bank. This cruise is just what you need to sit back, relax, and take in the spectacular view of the Amsterdam skyline.

Combine a 75-minute canal cruise with the Heineken Experience. Enjoy Amsterdam's scenic waterways, before exploring the Heineken brewery's history and enjoying a refreshing beer.

Plan a day of scenic exploration and cultural immersion with this Stedelijk Museum and Amsterdam Canal cruise combo ticket. Stedelijk Museum See the best of modern and contemporary art, from De Stijl and Bauhaus to Pop Art and Minimalism at the Stedelijk Museum with skip-the-line access. Whether you’re in the mood for Mondrian, Chagall, Picasso, van Gogh, or Koons, Stedelijk Museum has it all. Plus, you can learn all about the art and its artists with your free audioguide in English or Dutch. With its unique architectural space that resembles a bathtub, the museum itself is a sight to behold. Amsterdam Canal cruise Explore the UNESCO-listed canals of Amsterdam, known for 62 miles of waterways, 1,500 bridges, and 90 islands. With your 1-hour cruise and your multilingual audioguide, there’s much to see and learn. Board from any of the 4 departure points - Centraal Station, Anne Frank House, Rijksmuseum, or Leidse Square. Look out for Amsterdam’s highlights, including the Anne Frank House, Rijksmuseum, the Heineken Experience, and more.

Make the most of your time in Amsterdam with an Amsterdam City Card, and enjoy free entrance to many of the city's top museums and attractions, including the Rijksmuseum, H'ART, Moco Museum, and Rembrandt House Museum. The card also comes with discounted entry to other attractions, such as the Heineken Experience, Johan Cruijff ArenA, and Amsterdam Dungeon. Valid for 24, 48, 72, 96, or 120 hours from first use, unlimited access to the city's public transportation system for the duration of your card allows you to get around quickly. You can also enjoy one free canal cruise from several canal cruise companies at many locations in Amsterdam and 24-hour free bicycle rental. Seamless activation Download the I Amsterdam City Card app. Use your order confirmation number to add your pass to your smartphone via the app. Find all information about the venues and tours. Get access to pre-recorded commentary, suggested itineraries, a handy map, and more, available at your fingertips! Your pass will automatically get activated when you use your pass to enter the first attraction on the list. Validity: Your pass is activated as soon as you visit your 1st attraction and is valid for the number of calendar days (not 24-hour periods) chosen over 2 weeks. For example, if you select a 3-day pass and visit an attraction on Monday afternoon, your pass is valid for the remainder of Monday and 2 additional days of your choosing over the next 2 weeks.