HEINEKEN EXPERIENCE

It’s time to ‘Open Your World’ with the ultimate Heineken® Experience. Learn the secrets about the world-famous Pilsner brew which made it one of the three largest beer producers in the world. Walk into the brewery which closed in 1988 to cater to its fans and be a part of the Heineken® club. A modern museum, the brewery still houses old photographs, decorations, and brass beer tanks, and more! This 90-minute self-guided tour will give you everything you need to know about the historic brewing process behind Heineken®’s world-famous premium lagers. An unforgettable Amsterdam Canal cruise Cruise on the world-famous Amsterdam Canals, a UNESCO World Heritage Site, and take in up to 1550 monumental buildings and edifices on the banks of the canal. The scenic views on the waterfront are a sight to behold as you travel through time on the cruise which covers the best of Amsterdam - from the 17th-century Golden Age to the modern era of Amsterdam. The onboard commentary in 21 languages offers insights into the city's rich past, culture, and heritage as you cruise down the canals. If you have opted for a ticket that includes a snack box, you can claim it at the ticketing office before boarding.

Score a winning combination with this experience that unlocks the secrets behind Amsterdam's two biggest passions: football and Heineken® beer. Heineken® Experience Unwind and dive into the world of Heineken® at the historic brewery, now the Heineken® Experience. Intrigued by the iconic green star? Learn the fascinating story behind its color change from red to green in 1873, reflecting the brand's signature colors. Unravel the brewing process with a live presentation and a multilingual audio guide. Cap off your Heineken® experience by putting your newfound knowledge to the test, learning how to pour and savor a chilled beer perfectly. And of course, what better way to end your exploration than with two complimentary beers included in your ticket? Johan Cruijff ArenA Classic Tour Immerse yourself in the electric atmosphere of Dutch football at the Johan Cruijff ArenA, home to the iconic Ajax football club. Walk in the footsteps of legends like Johan Cruijff, Edwin van der Sar, and Wesley Sneijder as you explore the Ajax dressing room, the hallowed players' tunnel, and the pitch where countless matches occurred. Don't miss the chance to stand where legends have been crowned champions and see the Ajax Gallery of Fame, which proudly displays the club's illustrious collection of UEFA Champions League trophies.

Hear the Heineken story from the pros with a live presentation, soak up the details with an audio guide, and cheers with two drinks! Getting started Kick off your Heineken Experience adventure in Amsterdam! Arrive 10-15 minutes early so you don’t miss a thing, and don’t forget your ID—this one’s strictly for the 18+ crowd! What to expect Step into Heineken’s original Amsterdam brewery and uncover the story behind one of the world’s most iconic brands. Interactive exhibits and a captivating live presentation bring the brand’s history and brewing process to life. Historic brewery walk – Explore the former brewery, where massive copper tanks once played a key role in Heineken’s brewing legacy. Live presentation – Get the inside scoop on Heineken’s story and brewing magic from a fun, English-speaking guide. Tasting – Wrap up your visit with two ice-cold Heinekens because nothing beats sipping a crisp, refreshing drink right where it all began! Max Verstappen’s RB14 car – A must-see for racing fans, this unexpected highlight adds a fascinating touch to the whole experience. Enjoy the Heineken Experience at your own pace, guided by an audio tour available in six languages.

Trams, buses, and ferries rides? Check. A legendary Heineken® experience? Double check. This combo lets you explore every inch of Amsterdam while keeping euros in your pocket. From smooth city commutes to smooth beer tastings, it’s the ultimate deal for savvy travelers. GVB Public Transport Pass Why choose the GVB public transport pass  Unlimited rides, lighter wallets, and zero hassle – this public transport pass is your key to exploring Amsterdam with ease. The pass covers you for 1 to 7 days of seamless travel across trams, buses, ferries, and metros. Think of it as your golden ticket to Amsterdam, Amstelveen, Schiphol, and even those hidden gems in Diemen and Weesp. Pick the perfect pass duration to match your pace – whether you're darting between museums or soaking up canal-side charm. Need more time to wander off the beaten path? Opt for a longer pass and keep the adventure rolling without a hiccup.  Seamless activation This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your Apple Wallet on your mobile phone for a convenient, digital travel companion. Validity Before activation: Valid for 60 days from the date of purchase. After activation: Your pass is activated at the first check-in. Changing between lines is permitted. Heineken® Let’s be real, who wouldn’t want to stroll through a brewery that’s as iconic as Amsterdam itself? Step into the iconic Heineken®, where beer meets brilliance and explore the original brewery with a live English presentation or dive deep with an audio guide in six languages. Sip on two perfectly chilled Heineken beers, brewed with history, hops, and a whole lot of heart.

Discover the cooler side of Amsterdam with this exclusive combo deal, offering skip-the-line access to the Xtracold Icebar and entry to the iconic Heineken® Experience. Experience two of the city's most unique attractions while also pocketing some savings! Xtracold Icebar Enjoy a frosty retreat at the Xtracold Icebar, an offbeat Amsterdam attraction. With skip-the-line tickets, avoid long queues and dive straight into this icy paradise. Right from furniture to glasses, everything is made of ice. Brave temperatures of -10 degrees Celsius (don't worry, thermal gear will heat you up) as you socialize and sip on your three complimentary drinks – one from the front bar and two from the actual Icebar. Don't forget to capture these chill moments for your Instagram gallery! Heineken® Experience Transition from the cold to the warm and inviting ambiance of the Heineken® Experience. Housed in the brand's oldest brewery, this interactive tour immerses you in Heineken's rich history. With live English presentations and multilingual audio guides, discover the brewing process, the story behind Heineken's iconic star emblem, and much more. Round off your tour with a taste of two finely brewed Heineken beers.

Drinks, boats, and big savings! Get 14% off this epic combo that pairs Heineken’s world with a scenic canal cruise. Getting started at the Heineken Experience Excited about the Heineken Experience? Show up 10-15 mins early and bring your ID—this isn’t a juice tasting, it’s 18+ only! What to expect Walk into the OG Heineken brewery and see how a small Dutch brand took over the world. Get hands-on, taste barley, ace the drink-pouring game, and sip on three cold ones. Historic brewery tour – From early bottling tech to its legendary 1875 gold medal and retro ads, this tour takes you down memory lane of Heineken’s past. Interactive drink-pouring challenge – Test your skills in a friendly competition to pour the perfect Heineken pint. Three complimentary drinks – Crack open a fresh Heineken at the bar, brewed to perfection and ready for you to savor. Getting started on the 60-min canal cruise After your brewery tour, head to the LOVERS dock to board your 1-hour canal cruise. Simply show your ticket and step onto a comfortable, glass-topped boat. What to expect Float past Amsterdam’s postcard-perfect canals, from the Anne Frank House to the quirky Dancing Houses, with an audio guide full of fun facts. Features Scenic 1-hour cruise – See Amsterdam from the water as you glide under bridges and past those classic canal-side houses. Spot Dancing Houses & Seven Bridges – See the Dancing Houses defy gravity and glide through the dreamy Seven Bridges of Reguliersgracht. Multilingual audio guide – Whether it’s Dutch, Spanish, or Italian, hear about Amsterdam’s landmarks in one of 21 languages.

Combine a 75-minute canal cruise with the Heineken Experience. Enjoy Amsterdam's scenic waterways, before exploring the Heineken brewery's history and enjoying a refreshing beer.

Plan a day of scenic exploration and cultural immersion with this Stedelijk Museum and Amsterdam Canal cruise combo ticket. Stedelijk Museum See the best of modern and contemporary art, from De Stijl and Bauhaus to Pop Art and Minimalism at the Stedelijk Museum with skip-the-line access. Whether you’re in the mood for Mondrian, Chagall, Picasso, van Gogh, or Koons, Stedelijk Museum has it all. Plus, you can learn all about the art and its artists with your free audioguide in English or Dutch. With its unique architectural space that resembles a bathtub, the museum itself is a sight to behold. Amsterdam Canal cruise Explore the UNESCO-listed canals of Amsterdam, known for 62 miles of waterways, 1,500 bridges, and 90 islands. With your 1-hour cruise and your multilingual audioguide, there’s much to see and learn. Board from any of the 4 departure points - Centraal Station, Anne Frank House, Rijksmuseum, or Leidse Square. Look out for Amsterdam’s highlights, including the Anne Frank House, Rijksmuseum, the Heineken Experience, and more.

Prepare for ultimate fun on your trip to Amsterdam with the I amsterdam City Pass. You can choose between 24/48/72/96/120-hour passes, depending on your budget and schedule. With this pass, you can enjoy free or discounted access to 70+ attractions in the city, including the Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum & more. You also get unlimited access to GVB public transport for the duration of your pass. So get to all the spots on your bucket list by riding seamlessly on metros, trams, buses, and ferries. Want to see Amsterdam from a unique perspective? Then, set sail on one of the free canal cruises included in your pass and discover the city from the water. If you’re looking for a change of pace to your travel schedule, you can also rent a bike for a day and explore local haunts and hidden gems. Get your digital pass, skip long ticketing queues, and enjoy a hassle-free sightseeing experience. Seamless Activation Download the I amsterdam City Card app. Follow the instructions in your post-booking email to add your card City Card to your account. Once you’re in Amsterdam, activate the card using the app. To gain entry to attractions and public transport, simply scan the pass on your smartphone. You can transfer your I amsterdam pass to friends or family via the app. Please note that you can only transfer each card once. Validity: Your pass is valid for the time selected during booking (24/48/72/96/120 hours).