Best Heineken Experience Tours & Amsterdam Activities

Experience the story of the world’s famous beer at the place where it all began. Discover the first built Heineken brewery and learn everything about the beer and its history.

Skip the lines at the National Maritime Museum and cruise Amsterdam’s canals—two must-do experiences at one discounted price. Getting started Begin your visit at the National Maritime Museum, located near the city center. Present your ticket at the entrance to bypass the line and head straight insid...

Combine Amsterdam’s modern sporting legacy with its historic brewing heritage through two self-paced tours that capture the city's local identity. Getting started Arrive at the Johan Cruijff ArenA in Amsterdam-Zuid or the Heineken Experience in De Pijp to begin your day. At both venues, staff will v...

Discover the worldfamous Heineken Experience in Amsterdam, the former Heineken brewery. Learn brewing history, enjoy tastings, and optionally visit the rooftop for amazing views over Amsterdam.

Learn the Heineken brand’s journey from the experts with a live English presentation, explore every detail of the brewery through a multilingual audio guide, and ask the crew anything you’re curious about. Getting started Kick off your Heineken Experience adventure in Amsterdam! Arrive 10 to 15 minu...

Experience Amsterdam’s industrial heritage and historic waterways through a social pairing that links the city’s original brewery with a luxury canal cruise. Getting started Begin by presenting your digital ticket at the Heineken® Experience entrance at your reserved timeslot. After the brewery circ...

Pair the quiet sophistication of the Dutch Golden Age with the high-energy atmosphere of a world-famous brewery for a complete introduction to Amsterdam’s cultural and industrial heritage. Getting started You can begin your day at either location, but many travellers prefer starting at the Rijksmuse...

The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with two drinks included, it's a real hotspot for beer fans – and a qui...

• wheelchair accessible

Free cancellation up to 24 hours before the start time.”

Pair the provocative street art of Amsterdam’s Museum District with a journey through the industrial heritage of the city’s original brewery. Getting started Begin your day at either venue by presenting your digital ticket for validation. At Moco Museum, you will enter through the historic Villa Als...

Make the most of your day in Amsterdam with one ticket that combines immersive fun at The Upside Down and a scenic canal cruise. Getting started Kick off your experience at The Upside Down Museum by showing your ticket at the entrance. After exploring the museum, head to the Heineken Experience pier...