Best Heineken Experience Tours & Amsterdam Activities

Experience the story of the world’s famous beer at the place where it all began. Discover the first built Heineken brewery and learn everything about the beer and its history.

Skip the lines at the National Maritime Museum and cruise Amsterdam’s canals—two must-do experiences at one discounted price. Getting started Begin your visit at the National Maritime Museum, located near the city center. Present your ticket at the entrance to bypass the line and head straight insid...

Combine Amsterdam’s modern sporting legacy with its historic brewing heritage through two self-paced tours that capture the city's local identity. Getting started Arrive at the Johan Cruijff ArenA in Amsterdam-Zuid or the Heineken Experience in De Pijp to begin your day. At both venues, staff will v...

Discover the worldfamous Heineken Experience in Amsterdam, the former Heineken brewery. Learn brewing history, enjoy tastings, and optionally visit the rooftop for amazing views over Amsterdam.

Get Rijksmuseum entry and a 24-hour hop-on hop-off Amsterdam bus tour in one easy ticket. No stress, no juggling plans, just a great day sorted. Getting started Start your day at the Rijksmuseum’s main entrance. Scan your ticket, breeze through a quick security check, and you’re in. For the bus, jus...

Pair an industrial journey through brewing history with a premium social cruise through Amsterdam’s iconic 17th-century canal ring. Getting started Begin your experience at the Heineken Experience by presenting your digital ticket for validation at your selected timeslot. Following the brewery circu...

Combine the multisensory history of a global brewing icon with the seasonal magic of Amsterdam’s waterways illuminated by world-class light art. Getting started Most travellers choose to visit the Heineken Experience in the afternoon before heading to the Prins Hendrikkade pier for an evening cruise...

Go beyond Amsterdam's postcards and canal views with two attractions that reveal stories many visitors are curious about but rarely explore in depth. Step inside the world's only prostitution museum to understand the people behind the Red Light District, then visit Heineken's original brewery to see...

Pair the quiet sophistication of the Dutch Golden Age with the high-energy atmosphere of a world-famous brewery for a complete introduction to Amsterdam’s cultural and industrial heritage. Getting started You can begin your day at either location, but many travellers prefer starting at the Rijksmuse...

Experience Amsterdam’s industrial heritage and historic waterways through a social pairing that links the city’s original brewery with a luxury canal cruise. Getting started Begin by presenting your digital ticket at the Heineken® Experience entrance at your reserved timeslot. After the brewery circ...