Heineken Experience Tours & Tickets

Amsterdam: Exclusive Heineken Experience VIP Tour Ticket

Experience the story of the world’s famous beer at the place where it all began. Discover the first built Heineken brewery and learn everything about the beer and its history.

Amsterdam: Heineken Experience Ticket with optional Rooftop

Discover the worldfamous Heineken Experience in Amsterdam, the former Heineken brewery. Learn brewing history, enjoy tastings, and optionally visit the rooftop for amazing views over Amsterdam.

Heineken Experience: Entry Ticket

The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with two drinks included, it's a real hotspot for beer fans – and a quintessential Amsterdam experience. Arrive thirsty for your Heineken Experience!

• Entry to the Heineken® Experience
• Live guide
• 2 drinks

Heineken Experience Tickets with 2 Drinks

Learn the Heineken brand’s journey from the experts with a live English presentation, explore every detail of the brewery through a multilingual audio guide, and ask the crew anything you’re curious about. Getting started Kick off your Heineken Experience adventure in Amsterdam! Arrive 10 to 15 minutes early to catch everything, and don’t forget your ID because this experience is strictly 18+. What to expect Heineken Experience Step inside Heineken’s original Amsterdam brewery and see how one of the world’s most iconic brands came to life. Interactive exhibits and a lively live presentation showcase the history and brewing process in a fun, engaging way. Features: Historic brewery walk: Wander around the former brewery where massive copper tanks once shaped Heineken’s legendary brewing process. Live presentation: Hear the inside scoop on Heineken’s story and brewing magic from an English-speaking guide who makes it fun and memorable. Audio guide: Explore deeper with an audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese, letting you explore at your own pace and language comfort. Tasting: Finish your visit in the tasting room, sipping two complimentary Heinekens or soft drinks. Celebrate the experience and soak in the authentic brewery atmosphere! Extras Canal cruise: Start or end your Heineken Experience visit with a 1-hour canal cruise with an audio guide in 19 languages, gliding past Amsterdam’s scenic canals and landmarks. Rooftop access: Enjoy rooftop city views and savour three included Heinekens while taking in a unique perspective of Amsterdam.

• - Entry to Heineken Experience
• - Live presentation in English
• - Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• - 2 complimentary Heinekens or soft drinks
• **Additional paid upgrades:**
• - 60-min Amsterdam canal cruise
• - Audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi on the boat
• - Rooftop access
• - 3 glasses of Heineken

Amsterdam: Heineken Cruise with Drinks & Heineken Experience

Cruise through Amsterdam on a fun Heineken-branded canal boat with drinks, savory snacks, and a live host onboard. Combine your cruise with entry to the iconic Heineken Experience, including 2 beers.

Amsterdam: 75-Min City Canal Cruise

Discover the charm of Amsterdam on a 75-min cruise through its canals, with the convenience of choosing from two centrally located boarding points. Board near the Heineken Experience to start your day in the Museum District, or near the Hard Rock Cafe for exploring the Leidseplein entertainment area. Enhance your journey with immersive audio commentary available in 19 languages, plus children under 12 years old can sail with discounted tickets. Marvel at the baroque architecture lining the waterways and cruise past highlights such as Nieuwmarkt, once known for public executions, now filled with markets and cafes. Upgrade your ticket to include a tasty snackbox featuring chips, popcorn, stroopwafels, nuts, and your choice of water or a soft drink.

• - 75-min Amsterdam canal cruise
• - Boarding from Hard Rock Cafe or Heineken Experience (as per option selected)
• - Audioguide in English, French, Russian, Spanish, German, Chinese, Dutch, Italian, Portuguese, Arabic, Japanese, Turkish, Polish, Czech, Croatian, Indonesian, Cantonese, Korean, and Hindi
• - Kids audioguide and activity package
• - Complimentary earphones
• **Additional paid upgrades:**
• - Snackbox (chips, popcorn, stroopwafels, nuts, and water or soft drink of your choice)

Combo: Heineken Experience Tickets with 2 Drinks & 1-Hour Amsterdam Canal Cruise

Pair the vibrant pulse of Amsterdam’s brewing history with a tranquil perspective of its historic waterways on a day that balances interactive fun with relaxing sightseeing. Getting started Most travellers begin at the Heineken Experience in the De Pijp district. After a brief ticket validation and ID check at the entrance, you will enter the self-guided circuit. The canal cruise departure point is located just a 400-meter walk from the brewery exit; simply present your digital voucher at the dock to board the next available boat. What to expect Heineken Experience Step into a multi-sensory world where the original 19th-century brewery has been transformed into an interactive playground. You’ll move from the heat of the historic brewhouse to high-tech bars, ending with a social tasting session. Features: Historic brewhouse: Walk among the original copper tanks where the first batches of Heineken were brewed over 150 years ago. 4D 'Brew Your Ride': Experience a sensory simulation of the brewing and bottling process from the perspective of a beer bottle. The tasting session: Join a brand ambassador for a mini-masterclass on the "Star" pouring technique and the science of the perfect head. The Best '04 Bar: Conclude your tour in the social hub of the brewery with three chilled Heinekens included in your ticket. Amsterdam canal cruise Trade the city's busy streets for the tranquillity of its UNESCO-protected waterways. As you glide through the Herengracht and Prinsengracht, you’ll see Amsterdam’s famous leaning houses from the best possible vantage point. Features: GPS audio guide: Listen to stories of the Dutch Golden Age and the engineering of the canal belt, available in 19 different languages. Panoramic glass roof: Enjoy unobstructed views of the city's 17th-century architecture and historic stone bridges regardless of the weather. Historic landmarks: Sail past the Anne Frank House and the Westerkerk, discovering the history of the merchant families who built the city.

• **Heineken Experience**
• - Entry to Heineken Experience
• - Live presentation in English
• - Audio guide in Dutch, German, French, Italian, Spanish, and Portuguese
• - 3 complimentary Heinekens or soft drinks at the Heineken Bar
• **Amsterdam canal cruise**
• - 1-hour Amsterdam canal cruise
• - Free audio guide in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew, and Hindi
• - Glass-top roof boats

IAmsterdam Card: Access to Rembrandt House Museum & 70+ Attractions

Access to over 70 attractions, museums, and experiences included under a single pass, including the Rembrandt House Museum, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum & more. Card validity ranges from 24/48/72/96/120 hours, allowing flexibility based on your travel plans and budget. Want to see Amsterdam from a unique perspective? Then, set sail on one of the free canal cruises included in your pass and discover the city from the water. If you’re looking for a change of pace to your travel schedule, you can also rent a bike for a day and explore local haunts and hidden gems. Want to learn more about the history of the city? Upgrade your pass to include audio guides that offer insights into the top landmarks you’ll visit. Exploring Amsterdam made easier with public transport Unlimited travel access is included on all GVB trams, buses, metro lines, and ferries within the Amsterdam city area, so you can get to all the spots on your bucket list by riding seamlessly on public transport. Coverage extends to day and night routes, ensuring convenient travel across the city. No need to purchase separate transit fares – just tap your City Card and go. Seamless activation Download the I amsterdam City Card app. Use your order confirmation number to add your City Card to your smartphone via the app. Some attractions may require advance reservations; these can be made following the instructions in the app or on the official websites of the venues. Find venue details, pre-recorded commentary, suggested itineraries, a city map, and more – all in one place with the app. Activation begins when you scan your pass at the first attraction or on public transport. Validity: Your card is valid for 1 year from the date of purchase if unactivated. Once activated, it remains valid for the chosen duration (24, 48, 72, 96, or 120 hours) and expires at the end of that period.

• - Validity: Pass valid for 24/48/72/96/120 hours
• - Entry to the Rembrandt House Museum
• - Audio guides (based on the option selected)
• - Access to:
• - Museums: Rijksmuseum, Moco Museum, H’ART Museum & more
• - Landmarks: Madame Tussauds, the Amsterdam Dungeon, ARTIS Amsterdam Royal Zoo & more
• - Bus tours and cruises: Amsterdam Circle Line B.V., Blue Boat Company, LOVERS Canal Cruises & more
• - Guided tours: Amsterdam Self-Guided Food Tour
• - Activities: Fun Forest, The Ultimate Flight Experience & more
• - Transportation: Unlimited access to GVB public transport, including metros, trams, buses, ferries, and 24-hour bike rentals
• - Discounts at the Heineken Experience, Our House, the Upside Down Amsterdam & more
• - Get all details [here](https://cdn-imgix.headout.com/media/pdfs/c5b26594a8f7d2376d5a2566ff014879-City%20Card%20boekje%202025%20DEF%20(1).pdf)

IAmsterdam Card: Access to This is Holland & 70+ Attractions

Access to over 70 attractions, museums, and experiences included under a single pass, including This is Holland, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum & more. Card validity ranges from 24/48/72/96/120 hours, allowing flexibility based on your travel plans and budget. Want to see Amsterdam from a unique perspective? Then, set sail on one of the free canal cruises included in your pass and discover the city from the water. If you’re looking for a change of pace to your travel schedule, you can also rent a bike for a day and explore local haunts and hidden gems. Want to learn more about the history of the city? Upgrade your pass to include audio guides that offer insights into the top landmarks you’ll visit. Exploring Amsterdam made easier with public transport Unlimited travel access is included on all GVB trams, buses, metro lines, and ferries within the Amsterdam city area, so you can get to all the spots on your bucket list by riding seamlessly on public transport. Coverage extends to day and night routes, ensuring convenient travel across the city. No need to purchase separate transit fares – just tap your City Card and go. Seamless activation Download the I amsterdam City Card app. Use your order confirmation number to add your City Card to your smartphone via the app. Some attractions may require advance reservations; these can be made following the instructions in the app or on the official websites of the venues. Find venue details, pre-recorded commentary, suggested itineraries, a city map, and more – all in one place with the app. Activation begins when you scan your pass at the first attraction or on public transport. Validity: Your card is valid for 1 year from the date of purchase if unactivated. Once activated, it remains valid for the chosen duration (24, 48, 72, 96, or 120 hours) and expires at the end of that period.

• - Validity: Pass valid for 24/48/72/96/120 hours
• - Entry to This is Holland
• - Audio guides (based on the option selected)
• - Access to:
• - Museums: Rijksmuseum, Moco Museum, H’ART Museum & more
• - Landmarks: Madame Tussauds, the Amsterdam Dungeon, ARTIS Amsterdam Royal Zoo & more
• - Bus tours and cruises: Amsterdam Circle Line B.V., Blue Boat Company, LOVERS Canal Cruises & more
• - Guided tours: Amsterdam Self-Guided Food Tour
• - Activities: Fun Forest, The Ultimate Flight Experience & more
• - Transportation: Unlimited access to GVB public transport, including metros, trams, buses, ferries, and 24-hour bike rentals
• - Discounts at the Heineken Experience, Our House, the Upside Down Amsterdam & more
• - Get all details [here](https://cdn-imgix.headout.com/media/pdfs/c5b26594a8f7d2376d5a2566ff014879-City%20Card%20boekje%202025%20DEF%20(1).pdf)

Private Boat Tour Amsterdam - 90 Min incl. welcome drink on historic saloon boat

Private boat tour Amsterdam on a historic luxury boat. The boat is one of a few which has the floating monument status in Amsterdam. Due to its unique historic character, built in 1912, earlier serving as a passenger transport boat between East and West Germany, this boat has unique history. Unlike other private boat tour Amsterdam operators, this tour is in an intimate setting with your own group up to 8 people and a experienced captain which is also your tour guide. You will learn a lot of (fun) facts about the historic city of Amsterdam and its numerous canals. Curious about how people live on houseboats? The captain will know all about it and is happy to enrich your knowledge during this private boat tour in Amsterdam!